The Hide And Seek of Show and Tell.
Watch the evolution of this piece from story to conclusion.
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Latest from Mike
Proven outcomes
$5M+
in book sales
10,000+
interviews
“Working with Mike Ulmer and the team at Catapult was an absolute pleasure.”
“Mike Ulmer could get a story from a stone. You would not believe how often I hear from people who absolutely love this book.”
“Exactly as advertised. The process was amazing and often quite emotional. Fantastic value.”
Selected Work
Books Mike wrote or helped create
Unapologetic Leadership
Finding The Moral Courage To Do The Right Thing
A leadership guide for those ready to create meaningful change. Dr. Kyeremanteng shares the hard-won lessons from his career in critical care medicine, challenging readers to lead with moral courage.
The 40 Ways Of The Fox
Clever Is Good
The remarkable story of the inventor of the Fox 40 whistle and the business principles that turned a garage idea into a brand heard at every Olympic Games, World Cup, and Super Bowl.
The 50 Year-Old Millennial
The Leadership Gap Exposed By Millennials And How To Close It
A candid look at the generational disconnect in modern workplaces and a practical framework for leaders who want to bridge the gap instead of complaining about it.
The Myth-Guided Mind
An exploration of the stories we tell ourselves and how they shape the decisions we make. Michael Hynes dismantles the myths that hold leaders back.
Show & Tell Writing
A Great Short Business Book About How To Write A Great, Short Business Book
The definitive guide to writing a business book people actually read. Built from thousands of interviews and decades of storytelling experience.
My Process
We interview you. You get a brilliant book.
- Storyfinding interviews — We pull out the stories, lessons, and details most people overlook when they try to write alone.
- Shape the narrative — Together we build a structure that positions your expertise so readers understand exactly why your approach matters.
- Write with momentum — I write with you or coach you through it. You leave with a finished book you can use for speaking, sales, and content.
Need your story told?
Invest ten minutes and we can figure out if your story is bookworthy.
Contact Mike