The bomb, the bombing and the bomber.
Watch the evolution of this piece from story to conclusion: we are all the same piece of wood.
Read on SubstackBlog
Latest from Mike
Proven outcomes
$5M+
in book sales
10,000+
interviews
“Working with Mike Ulmer and the team at Catapult was an absolute pleasure.”
“Mike Ulmer could get a story from a stone. You would not believe how often I hear from people who absolutely love this book.”
“Exactly as advertised. The process was amazing and often quite emotional. Fantastic value.”
Selected Work
Books Mike wrote or helped create
Unapologetic Leadership
Finding The Moral Courage To Do The Right Thing
A leadership guide for those ready to create meaningful change. Dr. Kyeremanteng shares the hard-won lessons from his career in critical care medicine, challenging readers to lead with moral courage.
The 40 Ways Of The Fox
Clever Is Good
The remarkable story of the inventor of the Fox 40 whistle and the business principles that turned a garage idea into a brand heard at every Olympic Games, World Cup, and Super Bowl.
The 50 Year-Old Millennial
The Leadership Gap Exposed By Millennials And How To Close It
A candid look at the generational disconnect in modern workplaces and a practical framework for leaders who want to bridge the gap instead of complaining about it.
The Myth-Guided Mind
An exploration of the stories we tell ourselves and how they shape the decisions we make. Michael Hynes dismantles the myths that hold leaders back.
Show & Tell Writing
A Great Short Business Book About How To Write A Great, Short Business Book
The definitive guide to writing a business book people actually read. Built from thousands of interviews and decades of storytelling experience.
Reviews
What readers are saying
My Process
Find your cornerstone narrative for speaking, books, podcasts and pitches.
- The Proposition — We interview you to find the unique proposition, that touchstone idea that separates you from competitors.
- The Backstory — That Proposition lives in the Backstory, the story part of the story. Most people confuse their narrative, their story for the Proposition. Nobody cares about your story. People will pay for your conclusions.
- Advice — The reader needs plenty of actionable tips and hacks to immediately begin improving their business and their life.